Foundation is the #1 selling makeup subcategory in the US, however with about 500
foundation products on the market* it’s no surprise that 73% of women say it’s challenging to
find the right foundation**. MAKE UP FOR EVER is launching Foundation Nation, a
campaign to help women everywhere address the most common foundation challenges
identified by a recent study conducted by The NPD Group, Inc., a global information
company, for the brand.
During the event, MAKE UP FOR EVER’s team of professional artists will be on-hand for
complimentary 15 minute foundation lessons to empower women to put their most flawless
face forward. During each one-on-one session, artists will help clients “diagnose” their
biggest foundation issue and then learn how to solve it by teaching proper complexion
application techniques. A makeup artist will do one-half of the client’s face, and then have
the client do the other half in order to learn how to do it on her own. This proprietary
education technique was developed by the brand and is taught in their Make Up Schools
across the country. Everyone will also be matched for their ideal foundation based on
undertones, skin type, desired coverage level and finish.
No appointments necessary – just stop by.
STATS:
73% of women say finding the right foundation is challenging
72% of women DO NOT change their foundation seasonally (even though skin shade can change up to 4-5 times a year)
62% of women had difficulty applying foundation
Only 20% of women use a brush to apply their foundation – while most professional celebrity makeup artists use brushes to glam their client
54% of women say finding the right shade is the most difficult
WHEN: Thursday, September 19th (6pm - 9pm) - Foundation Nation kickoff event
Friday, September 20th - October 5th (During normal store hours)
WHERE: MAKE UP FOR EVER NorthPark Center Boutique
8687 N. Central Expy.
Dallas, TX 75225
Phone: (214) 361-2466
*Also being held at your nearest Sephora boutique nationwide!
Visit
www.makeupforeverusa.com for more information
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