Monday, September 16, 2013

MAKE UP FOR EVER Foundation Nation Campaign



Foundation is the #1 selling makeup subcategory in the US, however with about 500 foundation products on the market* it’s no surprise that 73% of women say it’s challenging to find the right foundation**. MAKE UP FOR EVER is launching Foundation Nation, a campaign to help women everywhere address the most common foundation challenges identified by a recent study conducted by The NPD Group, Inc., a global information company, for the brand. During the event, MAKE UP FOR EVER’s team of professional artists will be on-hand for complimentary 15 minute foundation lessons to empower women to put their most flawless face forward. During each one-on-one session, artists will help clients “diagnose” their biggest foundation issue and then learn how to solve it by teaching proper complexion application techniques. A makeup artist will do one-half of the client’s face, and then have the client do the other half in order to learn how to do it on her own. This proprietary education technique was developed by the brand and is taught in their Make Up Schools across the country. Everyone will also be matched for their ideal foundation based on undertones, skin type, desired coverage level and finish. No appointments necessary – just stop by.

STATS: 73% of women say finding the right foundation is challenging

72% of women DO NOT change their foundation seasonally (even though skin shade can change up to 4-5 times a year)

62% of women had difficulty applying foundation

Only 20% of women use a brush to apply their foundation – while most professional celebrity makeup artists use brushes to glam their client

54% of women say finding the right shade is the most difficult

WHEN: Thursday, September 19th (6pm - 9pm) - Foundation Nation kickoff event Friday, September 20th - October 5th (During normal store hours)

WHERE: MAKE UP FOR EVER NorthPark Center Boutique
8687 N. Central Expy.
Dallas, TX 75225
Phone: (214) 361-2466

*Also being held at your nearest Sephora boutique nationwide!

Visit www.makeupforeverusa.com for more information

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